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“What Makes a Video Go Viral?” by Robert Marshall What is it exactly that makes a video go viral? More importantly, what does it mean for a video to be “viral” in the first place? As defined by the Oxford online dictionary, “viral” can be defined as: “relating to or involving an image, video, piece of information, etc. that is circulated rapidly from one Internet user to another.” Simple, right? What could be hard about writing Rebecca Black’s “Friday” or catching the next double rainbow on film? Not much, to be sure, but putting your video in a position where it will be seen by thousands of viewers is a bit trickier. Many companies specialize in taking clients’ videos to 100,000+ views and beyond, but the important question is how this is achieved. The answer is two-fold: production and promotion. Production If you are verily vying to get your video to go viral, here are some expert tips (Greenberg, 2007): Keep it short: if it’s a long concept, break it into manageable clips Plan for remixing: the more your video can be incorporated into other content, the better (ie: “Dramatic Hamster”) Make it shocking Fake headlines: make your viewers question […] Read more!
When you perform on stage, you exercise your voice throughout the full range. In order to make sure you are better prepared, there are five quick tips that vocal teachers at the Peggy Still School of Music recommend: 1Keep your voice lubricated with water. A dry throat and mouth can be harmful to the voice on the day of a performance. As a rule, try to drink at least 8 to 10 glasses of water a day. If you are singing early in the morning, try drinking a glass of hot tea with honey and lemon followed with plenty of water. 2If you are recovering from a cold and have a bit of a “gravelly” feeling in your throat, mix one tablespoon of apple cider vinegar with a tablespoon of honey. The vinegar will kill the lingering bacteria and the honey will soothe your throat. 3 Warm up before you sing. Avoid singing too high or loud and soft or low. Keep your warm-ups in the middle range. Be careful not to strain your voice. 4 Watch what you eat. Certain foods can help or harm your voice before a performance. Dairy, pasta, and chocolate will dry your voice out. […] Read more!
Pick songs that fit the gig and also songs that your audience will want to hear. Performing is about your audience – especially if you want them to come back and support you again. Dress well and dress so you fit in at the venue and gig. Many musicians do not realize how important appearance is. If you are not good with style, then ask a friend who has great style to help you. Professional artists have the complete package. Preparation is key – know the venue and try to see another performer/group perform there prior to your gig. You might pick up on some things to be aware of with sound, lighting, accompanying musicians, and stage setup.  Also practice, practice, practice…you are what you practice. Practice in front of the mirror so you can see what you really look like performing. You might be surprised at how good you look or things you might want to change. Watch music videos of other artists and what they do and copy some of their stage presence ideas. Focus is key – if you have trouble focusing and get nervous – find a focal point somewhere in the room you can look […] Read more!
On August 25th, 2009 Peggy Still Johnson was invited to sing the National Anthem for the Atlanta Braves! What was more interesting was that the Braves were playing against the San Diego Padres, Peggy’s hometown team. Let’s not get into details as to who won the game; the highlight of the night was most definitely Peggy’s performance. We got a chance to ask her a few questions about her performance. Q: First off, were you nervous? Better yet, how nervous were you? PSJ: I was definitely nervous! but knew how important it was to stay focused. The National Anthem is not something you want to mess up – We Americans take our Anthem very seriously. It’s personal for all of us. Q: What did you do in order to overcome your pre-performance jitters? PSJ: I just made sure I was very prepared both musically and mentally. You hear it all the time but it’s so true, “Practice makes perfect”. I’ve learned the best antidote to nerves is preparation. I also went to a Braves game earlier in the season to get an idea of where to stand, what to do, and just make notes! I also try and make my […] Read more!